Creating great video content is only half the battle. If no one can find it, it won't drive results. Video SEO has become increasingly sophisticated, and in 2025, there's a new player in town: AI chatbots.
Traditional Video SEO Essentials
The fundamentals still matter: compelling titles, detailed descriptions, relevant tags, and proper transcriptions. These elements help search engines understand and index your content effectively.
The AI and OTTO Revolution
AI chatbots are increasingly becoming how people discover content. Tools like OTTO (Optimization for Text-based Transactions and Operations) are revolutionizing how businesses get recommended by AI assistants.