Approachable Advocacy
Relentless Results
The ChallengeContext & Stakes
Problem Framing
Highly competitive Las Vegas PI market; "volume-firm" noise; clients often feel ignored and in the dark.
What Success Required
A brand that feels like family, communicates proactively, and proves expertise with real, human stories.
Key Challenges
- Standing out in a saturated market
- Building trust with vulnerable clients
- Communicating Vietnamese speaking ability
- Differentiating from volume firms
Brand Voice as the Foundation
What We Did
Created a Brand Voice Guide to align mission, audience, tone, and never-do-rules for every asset from Jacobo Law.
Pull-quotes to Box in UI
"I'm in it as much as you are."
"Every client is family."
"You'll never be left in the dark."
Outcome
A unified lens for copy, visuals, and on-camera delivery across web, broadcast, and social.
Identity & Website Build
Professional brand identity and website development that reflects expertise and builds trust.
Logo & Visual System
Blue Gray, Gold, White, and Black palette; professional, authoritative, and trustworthy messaging with Lady Justice symbolism.
Website Features
- Architecture and copy aligned to the guide
- Clear CTAs and second-opinion messaging
- "Your Voice. Your Story. Your Justice." headline
- Contact form integration
Website Link
Visit the live website:
jacobolawlv.com"Modern, clean design that reflects the approachable yet professional brand voice we established."
Mini-Doc: "Your Voice. Your Story. Your Justice."
A mini-documentary showcasing Jade's approach to personal injury law. This is the main conversion tool on the website to convert a warm lead into a client.
Production Details
- Professional cinematography
- World class editing
- Documentary style interview
- Beautiful slow motion imagery
Key Messages
"Every case is personal. Every client is family."
"Your fight is our fight."
"Giving back to the community."
Watch the Mini-Doc
See how we brought Jade's story to life through compelling visuals and projecting confidence.
Marketing Campaign
A comprehensive multi-channel approach combining broadcast media, social advertising, and organic authority building to establish Jade as the premier personal injury attorney in Las Vegas.
Broadcast Media
Professional TV commercials designed to build brand awareness and establish trust within the Las Vegas community, particularly targeting the gym enthusiast demographic.
Watch TV Commercial
TV Spots
- • 30-second brand awareness
- • Prime time & Daytime slots
- • Local Las Vegas networks
Targeting
- • Gym enthusiasts
- • Personal injury demographics
- • Las Vegas metro area
Strategy
- • Community-focused
- • Highlight Vietnamese ethnicity
- • Trust-building narratives
Social Media - Vertical Format
Reformatted broadcast ad optimized for social media with 9x16 vertical format, specifically designed for mobile-first platforms like TikTok, Instagram Reels, and Facebook Stories.
9x16 Vertical Ad
What Makes It Unique
- • Reformatted from broadcast: Original TV commercial adapted for mobile viewing
- • Mobile-optimized: 9x16 aspect ratio perfect for vertical screens
- • Platform-specific: Designed for TikTok, Instagram Reels, and Stories
- • Thumb-stopping visuals: Optimized for social media engagement
Broadcast Media
Professional TV commercials designed to build brand awareness and establish trust within the Las Vegas community, particularly targeting the gym enthusiast and Vietnamese demographic.
Watch TV Commercial
TV Spots
- • 30-second brand awareness
- • Prime time slots
- • Local Las Vegas networks
Targeting
- • Gym enthusiasts
- • Personal injury demographics
- • Las Vegas metro area
Strategy
- • Community-focused
- • Vietnamese language
- • Trust-building narratives
Social Media - Vertical Format
Reformatted broadcast ad optimized for social media with 9x16 vertical format, specifically designed for mobile-first platforms like TikTok, Instagram Reels, and Facebook Stories.
9x16 Vertical Ad
What Makes It Unique
- • Reformatted from broadcast: Original TV commercial adapted for mobile viewing
- • Mobile-optimized: 9x16 aspect ratio perfect for vertical screens
- • Platform-specific: Designed for TikTok, Instagram Reels, and Stories
- • Thumb-stopping visuals: Optimized for social media engagement
Social Media - Widescreen Format
Enhanced 16x9 widescreen version with animated subtitles specifically optimized for Facebook ads and LinkedIn professional targeting campaigns.
16x9 Widescreen
What Makes It Unique
- • Animated subtitles: Burned-in captions with engaging animations
- • Facebook optimized: Perfect for Facebook video ads and organic posts
- • LinkedIn ready: Professional format for targeting professionals
- • Accessibility focused: Subtitles ensure message clarity without sound
Organic Authority Campaign
A comprehensive content strategy featuring 30 short-form vertical videos designed to establish Jade as the definitive expert in personal injury law while building organic reach.
Authority Content
What Makes It Unique
- • 30 expert videos: Comprehensive educational content series
- • Authority building: Establishes Jade as the go-to PI expert
- • Multi-platform: TikTok, Instagram, Facebook, YouTube, Threads, Bluesky, X
- • Organic reach: Designed to build natural engagement and viral potential
Social Media - Widescreen Format
Enhanced 16x9 widescreen version with animated subtitles specifically optimized for Facebook ads and LinkedIn professional targeting campaigns.
16x9 Widescreen
What Makes It Unique
- • Animated subtitles: Burned-in captions with engaging animations
- • Facebook optimized: Perfect for Facebook video ads and organic posts
- • LinkedIn ready: Professional format for targeting professionals
- • Accessibility focused: Subtitles ensure message clarity without sound
Organic Authority Campaign
A comprehensive content strategy featuring 30 short-form vertical videos designed to establish Jade as the definitive expert in personal injury law while building organic reach.
Authority Content
What Makes It Unique
- • 30 expert videos: Comprehensive educational content series
- • Authority building: Establishes Jade as the go-to PI expert
- • Multi-platform: TikTok, Instagram, Facebook, YouTube, Threads, Bluesky, X
- • Organic reach: Designed to build natural engagement and viral potential
What This Means for Your Business
The Jacobo Law case study demonstrates how strategic brand positioning and integrated marketing can transform a practice.
Clear Positioning
A well-defined brand voice and positioning strategy creates immediate differentiation in competitive markets and builds authentic client connections.
Integrated Approach
Coordinated campaigns across digital, broadcast, and social media amplify your message and maximize ROI through consistent brand experiences.
Measurable Growth
Strategic marketing investments deliver quantifiable results: increased leads, higher conversion rates, and stronger market position.
Ready to Transform Your Practice?
Let's discuss how we can create a similar success story for your business. Schedule a strategy session to explore your growth opportunities.